The Bel'Uva experience

What's in a name: Bel'Uva?

The core idea and name is clear. Elikzir’s mission is to develop a top range of Belgian alcoholic and non-alcoholic spirits and drinks, based on wine grape varieties in Belgium.

BEL is the Belgian soil and origin where our wine grapes are grown, on the gently rolling hills of marl and loam in the region of GOB Haspengouw.

UVA is the Latin word for ‘grape’, the sole source of wine grapes used for the design of the Bel’Uva drinks.

The handwritten design of the name refers to the authenticity of Bel’Uva, designed by a Belgian artist and cartoonist.

Bel'Uva label

"The trick was to design a label that demonstrates classic wine tradition, top metier and quality. Moreover, the 100% Belgian grape concept is unique and essential to learn about the flavours and taste of each drink.

We play with various colours to indicate the variety of each grape : Pinot blanc, Muscaris, Sauvignon blanc, Trebbiano for white and Cabernet Noir, Merlot, and Barbera for red. You will also remark the handwritten "Bel'Uva" in gold print, designed by a Belgian artist.

Simplicity and classy were the key words in developing this label, but the originality is in the detail: the logo for Bel'Uva is a bare bunch of grapes... actually quite logical when you consider that the grapes have dissappeard in the bottle.